Only Watch, the biennial charity auction that finds an increasingly diverse set of brands offering one-off watches to the highest bidder, is back this year, and we’re starting to get word of the sale’s participants and the watches they’ll have on offer. You might recall that in 2021, we saw Baltic participate for the first time, which, in our opinion, not only elevated their status considerably, but the entire microbrand scene as well. For those of us who have followed and supported small, enthusiast driven brands for years, there was a certain amount of gratification in seeing one of our favorites getting worldwide, mainstream attention alongside the likes of Tudor and Patek Philippe. It was even better when we saw that Only Watch didn’t fundamentally change what Baltic stands for as a brand – they still make reasonably priced and attractive watches for hardcore collector and enthusiast types. This year’s slate of Only Watch participants features another small brand that we’ve been paying very close attention to since they first came on the scene just two years ago. Furlan Marri’s Only Watch debut caps what can only be described as a meteoric rise for the brand, and the somewhat mind blowing watch they’ve unveiled is genuinely unexpected and exciting.
Before we get into the weeds on the new Furlan Marri perpetual calendar – yes, their perpetual calendar – let’s back up a minute, because it’s important to understand the short history of the brand to see just how impressive this watch is. Launched in 2021 via a Kickstarter campaign, the brand made their name with an excellent meca-quartz chronograph, taking aesthetic inspiration from the classic Patek Philippe 1463, a watch that many aficionados might claim is the single best looking watch ever made. The attention to detail and level of execution on that debut release caught the attention of the entire industry, and Furlan Marri’s follow up, a gorgeous sector dial drawing on similar design cues with great finishing and a top shelf La Joux-Perret automatic movement upped the ante once again. In the background, Furlan Marri has been laying the groundwork for the future, testing assembly operations in Geneva, and filing patent applications. Not bad for a Kickstarter brand.