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Article | News & Releases

Swatch Debuts the Big Bold Irony Collection, Combining Steel and Bioceramic

Summer is in full swing, cool and casual is the name of the game, and for Swatch that means bigger and bolder watches. Big Bold …
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Article | News & Releases

Swatch Expands their Art Journey Collection with Three New Watches Inspired by Jean-Michel Basquiat

For the last year, Swatch has existed primarily as the brand that makes and sells the MoonSwatch, their enormous, crossover hit made in partnership with …
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Article | News & Releases

The MoonSwatch Goes Gold With New Mission To Moonshine

The tumultuous story of the SWATCH x Omega MoonSwatch Speedmaster gets a new chapter today with the release of the MoonSwatch Mission To Moonshine Gold. …
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Article | Editorial

Happy Birthday, Swatch

Swatch, the brand that is just about everyone’s first watch, celebrated their 40th birthday this week. On March 1, 1983, Swatch unveiled its first collection …
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Review | Featured

Owner’s Review: The Omega Speedmaster, Divided

Warning, this is a biased owner’s ‘review’ of two Speedmasters: one steel with a load of the finest heritage you could ask for, and one …
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Review | Review

Review (with Video): Omega x Swatch BioCeramic Speedmaster MoonSwatch Mission to Jupiter

This is not a review I could have predicted writing. Not even close. If you had told me that in my lifetime, let alone within …
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Article | News & Releases

Move Over Moonshine: Introducing the BioCeramic Omega x Swatch Speedmaster MoonSwatches

If you’re a watch enthusiast on social media, over the last week or so you’ve certainly seen cryptic teases from Omega and Swatch about some …
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Article | News & Releases

Swatch Taps In To Their Roots With New Clear Collection

A fun watch is something we throw on every now and then when we don’t want to take watches too seriously. They’re a light-hearted way …
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