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Article | News & Releases

Maurice Lacroix Introduces a New AIKON Limited Edition in a Trio of Summery Colors

Whether it’s New Yorkers migrating to the Hamptons or their Milanese counterparts holidaying during Ferragosto, it is a universal truth that Summer is the best …
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Article | News & Releases

Maurice Lacroix Resurrects the Fan Favorite Pontos S Diver

Maurice Lacroix dropped some surprising news this week by announcing that the Pontos S Diver will be making a return. First released 10 years ago, …
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Article | News & Releases

The Maurice LaCroix AIKON Master Grand Date Gets Color-Coordinated with the Technicolour

Late last year, Maurice LaCroix debuted the stealthy Aikon Master Grand Date Black, a tasteful amalgamation of their integrated steel sports AIKON collection and their …
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Article | News & Releases

Maurice Lacroix Updates their Pontos Chronograph with a Pair of New References

Just ahead of Watches & Wonders, Maurice Lacroix has unveiled a pair of new chronographs in their Pontos line. While most enthusiasts are probably looking …
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Article | News & Releases

Maurice Lacroix Teams Up with Mohindra Racing for a New Aikon Tide

It’s been almost a year since Maurice Lacroix unveiled the Aikon Tide watches. These colorful sports watches made from up-cycled ocean plastics represent a new …
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Maurice LaCroix Debuts a Stealthy Follow Up to the Aikon Grand Master Date

Last year, Maurice LaCroix released the Aikon Master Grand Date which fused their highly successful integrated steel sports watch collection in the Aikon, and their …
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Article | News & Releases

Maurice Lacroix Adds a New Pontos Day Date with an Appealing Khaki Dial

Maurice Lacroix is probably best known to readers of this site as the brand behind the Aikon line of sports watches, which have more than …
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Article | News & Releases

Maurice LaCroix Adds Some Color To Aikon In New Tide Collection

Maurice Lacroix introduced a new version of their popular Aikon over the weekend. The Aikon Tide has the same familiar shape as the Aikon (an …
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